Managing (e)Business Transformation: A Global Perspective
管理（e）業務轉型包括文本和案例，旨在向學生展示如何將企業轉變為互聯網絡企業，其中IT基礎設施用於將客戶，供應商，合作夥伴和員工聯繫起來，以創造卓越的經濟價值。
這本書是基於在整個價值鏈中整合互聯網技術對於建立和管理客戶關係至關重要的前提而寫的。重要的是，它強調了在網絡環境下基本商業和經濟原則的中心地位。這本書建立在既定的商業和經濟理論，概念和基礎上，表明“電子商務”將很快成為“商業”的代名詞。這本書具有強大的管理觀點，特別受MBA學生的歡迎，認為互聯網只是一種使能技術，允許企業建立在不斷發展的商業世界中運營所需的基礎設施。全面強調理論/概念的應用，並包含一系列國際案例研究，增強學習經驗。本書對於所有在本科，MBA和研究生階段學習電子商務戰略的學生來說都是必須的。
Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below
Also available is a companion website with extra features to accompany the text, please take a look by clicking below
J. Hart(Autor)
Publisher: Palgrave
ISBN: 978-1403936042
原價 £35.99 NT:1580 團購價另議請電:02-23116451 ||PIXNET_ARTICLE_TAGS||痞市集,圖書╱雜誌
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